Formats
Affiliate page formats, explained.
Which page belongs between your ad and the offer? Each guide covers when a format works, how it’s structured, how to write it and what to watch for on compliance — with live templates to start from.
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01
Advertorial
Editorial-style story that leads naturally to the offer.
Cold traffic from native ads or social feeds where visitors need context and a story before they are ready to see an offer.
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02
Presell page
Warms visitors up with fit, benefits and objection handling.
When the merchant page converts well but visitors arrive with doubts or little product awareness.
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03
Bridge page
Short page that keeps the ad promise and moves visitors to the offer.
Warm or intent-driven traffic that needs a quick handoff, or ad platforms that do not allow direct linking.
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04
Listicle
Numbered reasons or options with scannable media.
Scroll-friendly traffic that responds to quick, skimmable reasons.
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05
Review page
Product details, advantages, limitations and a verdict.
Search traffic and comparison shoppers who want an honest assessment before buying.
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06
Comparison page
Buying guide comparing several products side by side.
Visitors deciding between options — “best X for Y” searches and buying guides.
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07
VSL page
Video sales letter with supporting text and CTA.
Offers that sell best through a video presentation.
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08
Lead capture page
Squeeze page that collects emails or details with consent.
Building a list, giving away a lead magnet, or qualifying visitors before an offer.
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09
Sales page
Classic offer page: hero, benefits, proof, offer and FAQs.
Your own offers, or affiliate offers where you control the full pitch.
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10
Thank-you page
Confirmation with a download or next step.
After a lead form, or as a bridge to a secondary offer.
Pick a format, add your offer.
Every format and template is included in the 7-day free trial.