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Advertorial template

News feature

A newspaper-style feature story with masthead, byline and a product spotlight halfway through.

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Shown with example content. Example testimonials and figures in templates are placeholders — they’re never presented as real evidence on your page.

When to use it

Cold traffic from native ads and social feeds where people click on a story, not an offer. The article earns attention with a relatable problem, explains why common fixes fail, then introduces the product as the solution.

Layout notes

The offer appears as a bordered product card after the explanation, followed by an honest “who it’s for” checklist and a final call to action. In-text links point to the offer throughout. Compare with “Personal story”, which reveals the product inside a first-person narrative.

Section outline

  1. 01Ad labelA small “Advertisement” or “Sponsored” label so readers know the page is advertising.
  2. 02MastheadPublication name or logo with topic labels and date, like a news site header.
  3. 03Article headerHeadline, deck, byline and lead image for article-style pages.
  4. 04TextParagraphs, lists and links. The workhorse of story-style pages.
  5. 05HeadingA section heading with optional kicker and supporting line.
  6. 06TextParagraphs, lists and links. The workhorse of story-style pages.
  7. 07ImageA photo with optional caption and credit. Can link to your offer.
  8. 08HeadingA section heading with optional kicker and supporting line.
  9. 09TextParagraphs, lists and links. The workhorse of story-style pages.
  10. 10CalloutPull quote, highlighted note, tip or warning that breaks up long text.
  11. 11Product cardProduct spotlight: image, name, key points, price note and button.
  12. 12HeadingA section heading with optional kicker and supporting line.
  13. 13Pros & consBalanced pros and cons, or “good fit / not for you” lists.
  14. 14TextParagraphs, lists and links. The workhorse of story-style pages.
  15. 15Call to actionHeadline, short text and a prominent button. Can appear after a delay on video pages.
  16. 16DisclosureAffiliate or advertising disclosure. Place it near the top, the bottom, or both.
  17. 17FooterCompany name, legal links, disclaimer and copyright.
  18. 18Sticky mobile buttonA bar pinned to the bottom of phone screens after visitors start scrolling.

Add, remove, reorder or lock any section in the editor.

Make the News feature template yours.

Add your offer, generate the copy, then edit anything before you publish.

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