Discovery presell

When to use it

When visitors know they have a problem but not why their current fix isn’t working. Educating them on the cause (“the mechanism”) makes the product the logical next step before they reach the merchant page.

Layout notes

Opens with a hero that names the problem, teaches the mechanism in three cards, shows product fit beside an image, answers objections in an accordion, then summarizes the offer in a box. Compare with “Q&A / checklist”, which lets visitors qualify themselves instead of being taught.

Section outline

1. 01Ad labelA small “Advertisement” or “Sponsored” label so readers know the page is advertising.
2. 02HeroAbove-the-fold headline with supporting text, bullets, image or video and a button.
3. 03TextParagraphs, lists and links. The workhorse of story-style pages.
4. 04BenefitsKey benefits as an icon grid, a list or a checklist.
5. 05Image + textImage beside a heading, text and optional button. Alternate sides for feature rows.
6. 06Pros & consBalanced pros and cons, or “good fit / not for you” lists.
7. 07FAQQuestions and answers that handle objections. Accordion or open Q&A.
8. 08Offer boxThe offer at a glance: headline, price note, what’s included, guarantee and button.
9. 09DisclosureAffiliate or advertising disclosure. Place it near the top, the bottom, or both.
10. 10FooterCompany name, legal links, disclaimer and copyright.
11. 11Sticky mobile buttonA bar pinned to the bottom of phone screens after visitors start scrolling.

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