Comparison page template

Comparison guide

A “best of” buying guide: quick picks, a side-by-side table, buying criteria and a detailed card per product.

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Shown with example content. Example testimonials and figures in templates are placeholders — they’re never presented as real evidence on your page.

When to use it

Visitors deciding between options — “best X for Y” searches, buying guides and native traffic for categories with several good products. Every product gets its own destination link, so you can promote several offers on one page.

Layout notes

Top picks list (with your own scores), a scrollable comparison table with a highlighted top pick, “how we chose” criteria, detailed ranked cards with highlights, then FAQs. Each product button uses its own link in Destinations.

Section outline

  1. 01DisclosureAffiliate or advertising disclosure. Place it near the top, the bottom, or both.
  2. 02MastheadPublication name or logo with topic labels and date, like a news site header.
  3. 03Article headerHeadline, deck, byline and lead image for article-style pages.
  4. 04Ranked productsNumbered product picks, each with its own button and destination. Detailed cards or a compact “top picks” list.
  5. 05Comparison tableCompare up to 4 products across criteria, each with its own button.
  6. 06HeadingA section heading with optional kicker and supporting line.
  7. 07TextParagraphs, lists and links. The workhorse of story-style pages.
  8. 08Ranked productsNumbered product picks, each with its own button and destination. Detailed cards or a compact “top picks” list.
  9. 09FAQQuestions and answers that handle objections. Accordion or open Q&A.
  10. 10Sticky mobile buttonA bar pinned to the bottom of phone screens after visitors start scrolling.
  11. 11FooterCompany name, legal links, disclaimer and copyright.

Add, remove, reorder or lock any section in the editor.

Make the Comparison guide template yours.

Add your offer, generate the copy, then edit anything before you publish.