Video sales letter

When to use it

Offers that sell through a presentation — courses, coaching, info products and some physical products with a strong demo. The video does the selling; the page supports it for people who scroll instead of watching.

Layout notes

Dark “theater” first screen with the headline and video, a call to action directly under the player (set “Show after (seconds)” on it to reveal the button at the pitch), then what’s inside, who it’s for, the presenter, FAQs and a final CTA.

Section outline

1. 01HeroAbove-the-fold headline with supporting text, bullets, image or video and a button.
2. 02Call to actionHeadline, short text and a prominent button. Can appear after a delay on video pages.
3. 03BenefitsKey benefits as an icon grid, a list or a checklist.
4. 04Image + textImage beside a heading, text and optional button. Alternate sides for feature rows.
5. 05Author boxShort bio of the person or team behind the page.
6. 06FAQQuestions and answers that handle objections. Accordion or open Q&A.
7. 07Call to actionHeadline, short text and a prominent button. Can appear after a delay on video pages.
8. 08DisclosureAffiliate or advertising disclosure. Place it near the top, the bottom, or both.
9. 09FooterCompany name, legal links, disclaimer and copyright.
10. 10Sticky mobile buttonA bar pinned to the bottom of phone screens after visitors start scrolling.

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